After being acquired by Intuit, Mint was prepared to evolve from a startup to a recognizable brand, while still keeping the aesthetic edge that made it a success in the first place. I was responsible for growing and leading a team of world-class interaction designers, visual designers, copywriters, and front-end developers through the digital wilderness to brand wins like a 4.5 star-rated app redesign and growth from 3 to 10 million users.